Before
1942, all major league parks provided their fans with a pure baseball
experience. The entertainment WAS the baseball game. There was no
video entertainment. There was no music, except that played by bands
before some games. There were usually modest amounts of advertising.
The only distractions were the yelling of vendors, things to eat and
drink, and antics among the fans.
Changes began in
1942, when the first permanently installed organ began giving
non-baseball entertainment to Dodgers fans at Ebbets Field. Other teams
installed organs soon after, and music became part of the baseball
experience. Most organists engaged in subtle forms of cheerleading
through their musical selections. But not at Fenway.
1960
brought the first spectacular scoreboard, Bill Veeck’s famous
“exploding” scoreboard at Comiskey Park. Others followed including the
Astrodome’s 50,000-light animation display. Scoreboards went beyond
their function as information providers, becoming part of the
entertainment. But not at Fenway.
The Tom Yawkey years
(1933-1976) were pure baseball years at Fenway. Yawkey removed the
left field wall advertising and otherwise purified the park. It was
virtually a 100% baseball experience. Yes, there was organ music, but
with John Kiley at the keyboard there was no cheerleading. Kiley
refused to play bugle calls, rhythmic phrases, or anything else between
pitches or between batters.
In recent decades, changes
within our society have been inevitable, causing changes at all
ballparks that have been driven by financial requirements. Advertising
and television coverage have changed the appearance of stadiums and the
game’s timing. In efforts to keep up with society’s ever more fast pace
and to attract more fans, ballparks were given more and more gimmicks
such as disc jockeys in place of organists, mascots, mascot races, “kiss
cams”, sound effects played between pitches, garish video effects,
contests, and all kinds of promotions. Electronic technology has
allowed ever larger video displays in sharper resolution. Now, most
fans are inundated with sights and sounds during every moment when the
ball isn’t in play. But not, not as much, at Fenway.
Though
today Fenway is festooned with advertising in every direction, has
giant video boards, and is blasted with loud music between innings, it
can be argued that Fenway has the purest form of baseball among major
league parks. Regardless of the fact that Fenway is the oldest major
league park today and is the only one that offers wooden grandstand
seats, the experience is pure in two important ways. First, the fans
are never explicitly told when to cheer as they are at every other
park. They are not told to clap or make noise at certain times, based
on one employee’s judgment that those times warrant more cheering.
Giant video ribbons do not start to pulse and flash when there are two
strikes on an opposing batter, to let fans know that the batter might
possibly strike out on the next pitch. Boston fans know better. They
know when to cheer!
Second, there are no sound effects
added within a player’s at-bat, between pitches. Between the catcher
throwing the ball back and the pitcher peering down to read the next
sign, do we really need to hear a snippet from the Banana Boat Song,
electronic beats, or a bugle call? No! At least, during an at-bat, all
Boston fans can concentrate on the game.
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